diff --git a/PluralKit.Bot/Commands/Groups.cs b/PluralKit.Bot/Commands/Groups.cs
index 75d94ad5..e1c5986a 100644
--- a/PluralKit.Bot/Commands/Groups.cs
+++ b/PluralKit.Bot/Commands/Groups.cs
@@ -385,22 +385,29 @@ public class Groups
         {
             ctx.CheckSystemPrivacy(target.System, target.BannerPrivacy);
 
-            if ((target.BannerImage?.Trim() ?? "").Length > 0)
-            {
-                var eb = new EmbedBuilder()
-                    .Title("Group banner image")
-                    .Image(new Embed.EmbedImage(target.BannerImage));
-
-                if (target.System == ctx.System?.Id)
-                    eb.Description($"To clear, use `pk;group {target.Reference(ctx)} banner clear`.");
-
-                await ctx.Reply(embed: eb.Build());
-            }
+            if ((target.Icon?.Trim() ?? "").Length > 0)
+                switch (ctx.MatchFormat())
+                {
+                    case ReplyFormat.Raw:
+                        await ctx.Reply($"`{target.BannerImage.TryGetCleanCdnUrl()}`");
+                        break;
+                    case ReplyFormat.Plaintext:
+                        var ebP = new EmbedBuilder()
+                            .Description($"Showing banner for group {target.NameFor(ctx)}");
+                        await ctx.Reply(text: $"<{target.BannerImage.TryGetCleanCdnUrl()}>", embed: ebP.Build());
+                        break;
+                    default:
+                        var ebS = new EmbedBuilder()
+                            .Title("Group banner image")
+                            .Image(new Embed.EmbedImage(target.BannerImage.TryGetCleanCdnUrl()));
+                        if (target.System == ctx.System?.Id)
+                            ebS.Description($"To clear, use `pk;group {target.Reference(ctx)} banner clear`.");
+                        await ctx.Reply(embed: ebS.Build());
+                        break;
+                }
             else
-            {
                 throw new PKSyntaxError(
-                    "This group does not have a banner image set. Set one by attaching an image to this command, or by passing an image URL.");
-            }
+                    "This group does not have a banner image set. Set one by attaching an image to this command, or by passing an image URL or @mention.");
         }
 
         if (ctx.MatchClear())